Overview In this role, you will own the performance media strategy and optimization across Hertz brands to drive profitable bookings. You'll lead paid search, programmatic display/video, paid social, and retargeting, focusing on ROAS and CAC targets. You'll partner with agencies and internal teams to translate business goals into channel plans, test plans, and actionable insights. This position offers impact across multiple brands and locations, with a focus on data-driven decision making and cross-functional collaboration. Compensation / BenefitsUp to 40% off base rate of Hertz rentalsPaid Time OffMedical, Dental & Vision401(k) employer matchingPaid Parental Leave & Adoption AssistanceEducational Reimbursement & Discounts ResponsibilitiesPlan, launch, and optimize PPC campaigns (Google Ads, Microsoft Advertising) to meet booking and ROAS goalsManage programmatic buying (The Trade Desk, DV360, Amazon DSP) for prospecting and retargetingLead paid video and CTV/OTT campaigns for incremental reach and bookingsOversee paid social campaigns (Meta, TikTok) for demand generation and retargetingBuild retargeting/remarketing programs across search, display, video, and socialDrive CRO through landing-page/booking-funnel alignment and testingManage pacing, budgets, and bid strategies across brands and marketsOwn tracking, attribution, taxonomy, and reconciliation with web analyticsAnalyze performance by channel/market/device and produce reports with recommendationsRun structured test-and-learn programs (A/B, geo/incrementality testing)Lead agencies, platform reps, and vendors; evaluate betas and ensure brand safetyCoordinate with Brand/Creative/CRM/Loyalty/Revenue Management on calendars and eventsMonitor competitive activity and travel demand to adjust plans Key requirements5+ years in performance media planning/buying with direct ownership of outcomes; 7+ years preferredExperience optimizing to booking, ROAS, CAC, and revenue targets in e-commerce or travel/hospitalityHands-on with Google Ads, Microsoft Advertising, and at least one major DSP (The Trade Desk, DV360, Amazon DSP)Experience with paid social platforms (Meta; TikTok a plus) and CTV/OTT buyingExperience managing sizable media budgets, forecasting, pacing, and reallocating spendStrong analytics experience (GA4, Adobe Analytics or similar); Excel/Sheets; BI tools a plusExperience managing agencies and vendors; cross-functional collaboration with e-commerce/CRO, creative, pricing/revenue, and analytics teamsDeep expertise in paid search structure, bidding, and ad copy/testing at scaleKnowledge of full-funnel conversion media and how channels work together to drive bookingsBachelor's degree in Marketing, Finance, Business, or related area preferredexcellent communication and stakeholder managementstrong аналитical mindset and problem solvingcross-functional collaborationGoogle AdsMicrosoft AdvertisingThe Trade Desk
Not specified in the original listing.
Not specified in the original listing.
