Overview

The Manager, Marketing Technology is pivotal to the Data-Driven eXperience (DDX) team, responsible for overseeing marketing technology/database operations and new development as well as coordinating a matrixed team in executing all DDX deliverables across marketing automation, customer insights + visualization, and marketing measurement. The Manager, Marketing Technology will define and oversee processes for intake and workflow, quality control, governance, and documentation across the full DDX team. These efforts will support Sherwin-Williams in driving greater insights, personalization, engagement, and improved lead nurturing for all business-to-business marketsegments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality),as well as thedirect-to-consumer market segment(Do It Yourself). This role is remote eligible and will report to our Cleveland, OH Headquarters location. Core Responsibilities Marketing Database/MarTech Development and Operations. Leading a team of four internal resources and/or overseeing an external agency partner(s) in: Customer data strategy/architecture/infrastructure/integration design and development, such as Provide insight & technology recommendations that result in solutions to critical business problems Design, implement and document multi-platform architectures with a focus on performance, flexibility, reliability, scalability, and identity resolution Identify architectural risks and create plans to mitigate risks Program scoping, development and implementation related to data integration, aggregation, availability, and processing to drive and enable actionable insights from complex data sets by working with appropriate team members and stakeholders Oversee the development of the database mapping and migration process of legacy data to new systems Identify and resolve production and application issues by determining and pursuing best courses of necessary action Provide support to team members by responding to user questions, resolving issues, and troubleshooting Monitor the system performance by performing root cause analysis and integrating new features MarTech application strategy/architecture/infrastructure/integration design and development, such as Having an overall understanding of how data flows throughout the MarTech stack and why each element of a system is chosen. Safely set up, integrate and administers tools, ensuring the marketing team understands why the setup was done in such a way and how this setup matches and can improve/automate marketing processes beyond top-of-funnel activities Plan how the next version of the stack will manifest to accomplish business goals Ability to assess tools/vendor's value. Consider tools/vendors that could solve a problem and work closely cross-functionally and lead efforts to ensure the right marketing problems are defined and considered during the assessment phase. Establish vendor relationships based on business needs and the MarTech landscape. Project management through intake, prioritization, enablement and management. Ability to train teams hire and train teams to meet MarTech needs and grow effectively. You must build and maintain a team that develops diverse competencies, avoiding reliance on one platform or method. The goal is to align marketing processes with technology to enhance both and achieve overall business objectives. Day-to-day monitoring and operations of the Marketing Database and associated software and infrastructure, including: Ensuring daily delivery and ingestion of all assigned relevant files/data integrations (primary digital sources), monitoring for issues and optimization opportunities Coordinating with internal IT resources and external agencies in troubleshooting data delivery issues Ensuring and approving access to the marketing database and tools for appropriate internal resources Actively managing data queries in ongoing UAT processes and other testing Facilitating across DDX t