Overview In this role you will drive demand for The Wonderful Company's brands by designing and executing full-funnel digital marketing programs across Amazon, Instacart, and other retail networks. You will work with cross-functional teams to optimize campaigns, measure performance, and implement data-driven improvements. You'll lead dashboards and coaching for junior teammates, shaping scalable programs that boost ROI and brand reach. This is a hands-on, impact-focused position within a market-leading consumer goods company. Compensation / Benefitscomprehensive medical coveragevision and dental plans401k with matchlearning and leadership development opportunitiesmentorship programWellness and community perks ResponsibilitiesDesign and execute full-funnel digital marketing programs across online marketplaces (Amazon, Walmart, Instacart, Target)Evaluate data sources and methodologies to measure campaign performance and implement data-driven optimizationsReview work and coach junior team members to build team expertiseLead dashboards and automated reporting tracking KPIs (ROAS, CPC, CTR, conversion, revenue attribution)Configure and optimize DSP campaigns (audience segmentation, bid strategy, inventory targeting)Collaborate with brand/agency creatives for data-driven display assetsPartner with sales to develop strategic approaches for emerging RMNs and growth opportunities Key requirements5+ years of hands-on digital marketing experience with Amazon, DTC, Instacart, Walmart and other retail networksBachelor in data science or marketing; MBA or MS preferredCPG, especially food and beverage, experience desirableDeep backend campaign optimization experience (audience targeting, bidding, reporting) with proven scalable campaigns and KPI achievementStrong knowledge of Amazon ecosystem (Ads, DSP) and other US grocery retail media networksProficiency with analytics and reporting tools (AMC, Google Analytics)Proficiency in cloud-based SQL and data miningStrong analytical skills and data-driven decision-makingStrong analytical thinkingCoaching and mentoringCross-functional collaborationAmazon Ads and Amazon DSPAmazon Marketing Cloud (AMC)Google Analytics
Not specified in the original listing.
Not specified in the original listing.
