Overview

This job is with JTI, an inclusive employer and a member of myGwork - the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI. To make a difference with us, all you need to do is bring your human best. What will your story be? Apply now! Learn more: Title: Head of Pricing StrategyCountry: USALocation: Raleigh, NCProfessional Area: Marketing Role: PermanentReporting to: Portfolio & Pricing Director Head of Pricing Strategy About the Role JTI Liggett is looking for a Head of Pricing Strategy to lead the evolution of pricing and Revenue Growth Management (RGM) across our U.S. portfolio.This is an opportunity to move beyond traditional pricing analysis and help shape how the business competes and grows. You will define pricing architecture, develop pack-price strategies, strengthen RGM capabilities, and translate market and consumer insights into strategic commercial decisions.Reporting to the Portfolio & Pricing Director, you will lead a team of two direct reports and partner closely with Marketing, Sales, Finance, Strategic Insights, and Pricing Operations to drive sustainable revenue growth, profitability, and portfolio value. Key Responsibilities Lead pricing and RGM strategy: Develop national and state-level pricing strategies, pricing architecture, pack-price structures, and strategic pricing guidelines across the U.S. portfolio.Drive data-led decisions: Use price elasticity, price-gap analysis, scenario modelling, and market insights to evaluate the impact of pricing decisions on volume, revenue, profitability, and market share.Shape commercial strategy: Identify growth opportunities and develop business cases that inform pricing, portfolio, and commercial investment decisions.Build future capabilities: Strengthen RGM frameworks, analytical tools, and decision-support capabilities to embed strategic pricing into everyday business planning.Influence senior stakeholders: Present recommendations to senior leadership, challenge assumptions, and build alignment across Marketing, Sales, Finance, and Strategic Insights.Connect strategy with execution: Partner with the Pricing Operations and Investment Lead Manager to translate pricing strategy into effective execution and optimized commercial investment.Lead and develop talent: Coach and develop a team of two direct reports, building their analytical, commercial, and strategic capabilities. What We're Looking For Bachelor's degree in Marketing, Finance, Economics, Business, or a related field.6-8 years of relevant experience in pricing, Revenue Growth Management, strategic insights, commercial strategy, trade marketing, or a related discipline within FMCG.Strong understanding of pricing strategy, portfolio economics, and commercial value creation.Experience assessing pricing scenarios and their impact on revenue, profitability, volume, and market share.Strong analytical skills, including advanced Excel and data visualization, with the ability to turn complex data into clear commercial recommendations.Proven ability to influence senior stakeholders, lead cross-functional initiatives, and communicate strategic recommendations effectively.Experience leading, coaching, or developing talent.Strong commercial judgement, curiosity, and a track record of challenging existing approaches and identifying opportunities for improvement. Why Join Us? This is an opportunity to shape pricing as a strategic growth driver, rather than simply manage established pricing processes. You'll influence high-impact commercial decisions, help build the next generation of Pricing and RGM capabilities, and work across functions to shape the future of a multi-billion-dollar category.JTI offers a competitive compensation package, annual performance bonus, emp