Overview

Job Description Job Description Description: Lead Generation Manager Location: Breckenridge, CO Position Type: Full-Time Exempt Compensation: $83,200 - $104,000 (DOE) About the Role At Breckenridge Grand Vacations, we believe in Sharing Smiles by creating unforgettable experiences for every guest and owner. As our Lead Generation Manager, you will be the architect of growth, crafting and executing digital strategies that attract future guests and build excitement for our GRAND vacations. You'll embody our End of the Line philosophy by taking ownership of our digital presence, from conceptualizing engaging ad campaigns to analyzing data for continuous improvement. From optimizing social media to mentoring your team, your strategic mind and creative approach will Close the Loop on our marketing goals, ensuring we effectively connect with our audience. This role is perfect for a data-driven marketer who thrives in a fast-paced environment, loves empowering teams, and takes pride in turning clicks into memorable experiences. If you're passionate about digital innovation, result-driven strategies, and building pipelines that fuel our mission, we'd love to meet you Application Requirements To apply, please submit your resume and a link to your professional portfolio. Your portfolio should showcase your skills through examples such as:Screenshots of ad creative or social media campaignsSamples of advertising copy you've written evidence of campaign performance or results Applications submitted with a portfolio will be prioritized for review. ResponsibilitiesDevelop and execute the annual lead-generation strategy, campaign calendar, channel mix, and testing roadmapManage an annual advertising budget of approximately $1-2 million, including forecasting, pacing, reconciliation, and investment allocationDeliver qualified-lead volume and cost-per-qualified-lead goals while supporting tour-generation and revenue objectivesEvaluate new platforms, media partners, and acquisition opportunities through structured pilots and defined performance criteriaManage multiple concurrent campaigns and communicate priorities, risks, results, and resource needs to stakeholders and leadershipPlan, launch, and optimize lead-generation campaigns across Meta (Facebook/Instagram), email newsletter partnerships, post-purchase advertising, digital media partnerships, and emerging channelsLead the strategy and execution of large-scale in-stadium and experiential lead-generation activationsReallocate budgets and adjust targeting, bidding, placements, offers, and creative based on performanceDevelop and manage A/B and multivariable testing across audiences, creative, messaging, offers, lead forms, and landing pagesEnsure campaigns comply with brand standards and applicable advertising, privacy, promotional, and contest requirementsMonitor campaign performance, including lead volume, lead quality, qualification rate, conversion rate, cost per lead, cost per qualified lead, and downstream tour resultsPartner with Analytics and Martech teams to ensure accurate campaign tracking, attribution, data capture, and reportingDevelop recurring dashboards and performance reports that translate campaign data into clear insights and recommendationsConnect advertising results to downstream outcomes such as lead qualification, contactability, tour bookings, show rates, sales, and revenueManage relationships with advertising agencies, media vendors, stadium partners, publishers, and technology providersEstablish vendor scopes, timelines, budgets, reporting requirements, and performance expectations; hold partners accountable for deliverablesPartner with Creative and Content teams to develop campaign concepts, advertising assets, messaging, and calls to actionCollaborate with Digital Marketing and Web teams to improve landing pages, lead forms, and customer conversion experiencesCoordinate with CRM, Outbound, Analytics, Sales, and Executive teams to establish feedback loops and impr