Overview

Head of Retention - $300M Wellness Brand - FULLY REMOTE! This Jobot Job is hosted by: Fair Romero Are you a fit? Easy Apply now by clicking the "Quick Apply" button and sending us your resume. Salary: $180,000 - $215,000 per year A bit about us: We are one of the fastest-growing brands in the health and wellness space, with a category-leading portfolio sold through major retailers, eCommerce, and marketplace channels nationwide. Backed by strong consumer demand and significant investment in customer acquisition, we are building a world-class retention engine focused on maximizing customer lifetime value, subscription growth, and long-term brand loyalty. Our team is entrepreneurial, data-driven, and obsessed with performance. We move quickly, challenge conventional thinking, and empower leaders to make a measurable impact on the growth trajectory of the business. Why join us? Own a mission-critical function with direct influence on revenue, profitability, and customer lifetime value. Lead the strategy across email, SMS, subscriptions, loyalty, and customer retention initiatives. Partner closely with executive leadership and acquisition teams to drive scalable growth. Build and shape a high-performing retention organization from the ground up. Join a high-growth consumer brand where your work will have immediate visibility and measurable business impact. Competitive compensation package including bonus opportunities, long-term incentive programs, comprehensive benefits, and significant career growth potential. Job Details Head of Retention We are seeking a strategic and hands-on retention leader to own the customer journey beyond the first purchase. This individual will be responsible for driving subscriber growth, increasing customer lifetime value, improving retention metrics, and maximizing revenue generated through owned marketing channels. Key Responsibilities: Own subscriber growth, churn reduction, and net revenue retention metrics. Develop and optimize subscription programs, save strategies, replenishment flows, and win-back campaigns. Lead email and SMS lifecycle marketing programs including welcome, post-purchase, retention, cross-sell, loyalty, and reactivation campaigns. Establish customer lifetime value goals by cohort, product line, and acquisition source. Analyze customer behavior and cohort performance to improve retention and profitability. Partner with growth and paid media teams to align acquisition strategies with long-term customer value. Build and manage loyalty and referral programs that increase customer engagement and repeat purchases. Oversee retention platforms, marketing technologies, and external agency partners. Recruit, mentor, and develop a high-performing retention marketing team as the function scales. Qualifications: 6+ years of experience in retention, lifecycle marketing, CRM, or customer growth. Proven success owning retention strategy for a DTC consumer, wellness, health, subscription, or consumable products brand. Strong expertise in email, SMS, customer segmentation, subscription management, and loyalty programs. Deep understanding of cohort analysis, customer lifetime value, retention modeling, and recurring revenue metrics. Experience partnering with high-volume paid acquisition teams and optimizing post-purchase customer journeys. Demonstrated leadership experience building teams and managing cross-functional initiatives. Preferred Background: Experience within supplements, wellness, nutrition, health, or other highly consumable product categories. Familiarity with Klaviyo, subscription platforms, loyalty technologies, and modern retention tool stacks. Strong direct-response marketing and customer communication experience. Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regar