Head of DTC Marketing About the Company Fast-growing Canadian founder-led DTC lifestyle consumer brand scaling across North America and globally. Industry Retail Type Privately Held About the Role The Company is seeking an experienced Head of DTC Marketing to play a pivotal role in the next stage of its growth. This leadership position demands a hands-on approach to integrating brand, growth, people, operations, and marketing performance. The successful candidate will be responsible for leading the marketing organization, translating the company's vision and growth objectives into a clear strategy, and ensuring its execution. Key areas of focus include DTC marketing and brand strategy, people and operational leadership, and financial and marketing performance ownership. The role also involves owning the website and web team, leading a multidisciplinary marketing team, managing the marketing budget, and building the necessary systems and processes to support a growing organization. Applicants must have a proven track record in leading and developing DTC marketing teams, with a strong background in DTC/e-commerce across various channels. The ideal candidate will have a deep understanding of how the DTC ecosystem works to drive profitable growth, as well as the ability to make data-driven decisions and optimize marketing performance. Experience in a fast-moving, entrepreneurial environment is essential, and a background in scaling high-growth DTC consumer brands is a plus. The role requires a strategic thinker with strong brand and creative judgment, capable of balancing immediate revenue with long-term brand and customer growth. The Head of DTC Marketing will be expected to bring a blend of growth, brand, and operational expertise to the table, and to lead a team of specialists while maintaining a focus on the big picture. Functions - Marketing - Ecommerce
Not specified in the original listing.
Not specified in the original listing.
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