Overview

Job Description: Position:Field Sales Rep (Citrix)Job Description: Arrow Electronics is a global provider of products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions. Arrow Electronics guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2025 sales of $30.9 billion, Arrow develops technology solutions that improve business and daily life. The company maintains 228 locations worldwide with over 85 countries served. A Fortune 154 company with 21,500 employees worldwide, Arrow brings technology solutions to a breadth of markets, including telecommunications, information systems, transportation, medical, industrial, and consumer electronics. Arrow provides specialized services and expertise across the entire product lifecycle. Arrow does this by connecting customers to the right technology at the right place, time, and price. Arrow provides extraordinary value to customers and suppliers - the best technology companies in the world - and connects them through the company's industry-leading services. What You Will Be Doing: • Define critical markets and new customers in the assigned sales territory, plan strategy, and develop all key relationships to ensure a strong foundation for solution selling. Maintain and promote relationships with partner contacts who may be determining client opportunities and dealing with existing business challenges. Requires experience interacting with vendors and partners-extensive understanding of pricing programs and models within the IT industry.• Have an in-depth, comprehensive understanding of Citrix's market share at the account and the top competitor's market share in the account, and can identify the type of business each competitor is supporting and why.• Execute account strategies to meet or exceed annual and quarterly targets and major business objectives.• Establish a funnel of opportunities with the partners servicing the customers and looking to expand their Citrix footprint. Articulate the status of opportunities at all times while also being able to identify the size and scope of opportunities.• To continuously assess, clarify, and validate partner and customer needs proactively, one must thoroughly understand the partners' needs and the client's decision-making hierarchy.• Demonstrated ability to create and execute your territory/business plan across your assigned territory. Have an in-depth knowledge of objectives, targets, gaps, and the ability to execute and achieve sales quota and assigned strategic region/account objectives.• Lead a strategic account planning process that develops and manages mutual performance objectives, financial targets, and critical milestones.• Utilize relationships within an assigned territory to grow sales and profits within the assigned account(s).• Cultivate robust relationships with partners and the Arrow ecosystem to support the Citrix product line and drive new sales through Partner RTM.• Build strong relationships with key personnel in sourcing, marketing, product development, manufacturing, purchasing, and engineering at the client(s) to identify further opportunities for servicing the client(s) and referenced suppliers.• Plan, manage, and oversee all RFPs, including the delivery of proposals to partners and clients.• Ensure that all RFP activities and strategies are clearly established, communicated, addressed, and agreed upon in accordance with Arrow's guidelines, policies, and procedures. Actively participate in the review and negotiation of major contracts.• Have an in-depth, comprehensive understanding of Citrix's market share at the accounts, the top competitor's• Direct cross-functional Arrow personnel, including sales support, operations, and management resources, to meet account objectives and client's expectations.• Clearly articulate (and escalate real-time, as needed) client(s) needs and o