Overview

Job DescriptionJob Description Job Title: Enrollment Marketing Manager (EMM) Department: Enrollment Management Reports to: Vice President of Enrollment Management (VPEM) Location: Hybrid, San Francisco Bay Area Employment Status: Full-Time Exempt Staff Salary Range: $90,000 - $120,000 About Palo Alto University (PAU) Palo Alto University is a private, nonprofit university dedicated to advancing human understanding through innovative education, groundbreaking research, and impactful practice in behavioral science. Founded in 1975 and located in the heart of Silicon Valley, PAU offers graduate and undergraduate programs in psychology, counseling, social work, and behavioral science, including the PAU-Stanford PsyD Consortium with Stanford Medicine. Grounded in human dignity, PAU's scholars, clinicians, educators, and learners share a single conviction: that understanding how people think, feel, behave, relate, heal, and make meaning is among the most essential work of our time. The university enrolls over 1,200 students, has a network of more than 4,200 alumni, and employs over 150 faculty and staff united by a mission-driven commitment to advancing human understanding. PAU enters its sixth decade at a defining moment: a new president, a new provost, a bold new vision and strategic plan, and an urgent opportunity to shape how behavioral science responds to the challenges of an increasingly changing world. You will join a mission-driven community with the ambition to make a measurable impact on the human condition. The Role Reporting directly to the Vice President for Enrollment Management, the Enrollment Marketing Manager (EMM) is PAU's internal enrollment marketing leader, responsible for strategy, direction, performance oversight, vendor partnership, and institutional coordination across all enrollment marketing functions. PAU partners with an external enrollment marketing firm for technical execution of campaigns, CRM management, digital advertising, and marketing automation. The EMM sets the strategic direction, directs the vendor partnership, reviews and approves all deliverables, holds the partner accountable to performance benchmarks, and ensures every campaign reflects PAU's mission, voice, and enrollment goals. The role carries a dotted-line relationship to the Director of Brand within the Division of Strategic Partnerships and University Relations, ensuring that enrollment marketing campaigns are always grounded in PAU's institutional voice, visual identity, and strategic narrative. The EMM works in close collaboration with the Director of Admissions, Director of Financial Aid, Director of Student Experience, and the University Registrar within the Enrollment Management division, and with academic program directors across the university to ensure marketing strategies reflect the depth, nuance, and genuine appeal of PAU's programs. This role demands someone who understands data and strategy as fluently as they understand human motivation, and who brings genuine curiosity about behavioral science, mental health, and the field PAU serves. The best enrollment marketing for PAU is mission-aligned communication that speaks directly to students who are drawn to this work and helps them see themselves in a PAU program. When done well, the right prospective students find PAU at the right moment, through the right message, in the right channel, and are guided through a thoughtful, data-informed journey from first awareness to submitted application to enrolled student. Responsibilities Enrollment Marketing Strategy and DirectionDevelop and own a comprehensive, multi-year enrollment marketing strategy for all PAU academic programs, from initial brand awareness through lead generation, prospect nurturing, and application conversion.Build and maintain a multi-year enrollment marketing plan aligned with PAU's enrollment goals, program priorities, and institutional strategic plan, with clear campaign calendars, channel strategies, and