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Employer Brand Manager - Campaign Design and Creative

Date Posted: May 17, 2026
Yearly: USD - USD
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Job Detail

  • location_on
    Location Reading, Pennsylvania, United States of America
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jun 17, 2026
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Job Description

Overview

Penske Truck Leasing is seeking an Employer Brand Manager - Campaign Design and Creative to enhance its employer branding efforts. This role will focus on crafting compelling narratives, managing employer brand campaigns, and collaborating with corporate marketing teams to position Penske as an employer of choice in the competitive talent market.

Key responsibilities

  • Create and promote a strong, consistent brand narrative through various mediums
  • Develop quarterly marketing design concepts aligned with business hiring objectives
  • Oversee strategic planning, creation, and execution of multi-channel content
  • Collaborate with cross-functional partners to develop campaigns and creative strategies
  • Review and refine content and creative design for recruitment advertising
  • Coordinate media efforts with talent acquisition technology for effective tracking
  • Maintain and enhance career site and key media platforms
  • Manage Penske's social media presence to attract prospective employees
  • Utilize performance insights to optimize marketing strategies
  • Monitor candidate experience and manage the company's digital reputation
  • Provide leadership and communication to cross-functional teams
  • Stay current with industry trends and innovate branding and marketing efforts
  • Adapt to a dynamic, fast-paced environment while managing multiple projects

Required skills

  • Bachelor's degree in Marketing, Communications, Human Resources, or related field
  • At least 5 years leading employer branding and recruitment marketing
  • 2-4 years in campaign design and management
  • Proven leadership experience with direct reports
  • Expertise in multi-channel media strategy and recruitment marketing programs
  • Deep understanding of social media platforms and paid marketing strategies
  • Ability to analyze ROI, KPIs, and reporting metrics
  • Strong project management skills
  • Exceptional written and verbal communication skills

What the company offers

Not specified in the original listing.

Skills Required

Company Overview

Penske Truck Leasing
Reading, Pennsylvania, United States of America
1 Current Jobs Openings

Penske Truck Leasing is dedicated to providing high-quality transportation solutions and services. The company values meaningful work and opportunities for skill development, encouraging personal and professional growth among employees. Read More

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