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Director, Social Media & Engagement

Date Posted: May 17, 2026
Yearly: USD - USD
Job is expired

Job Detail

  • location_on
    Location San Diego, Baja California, United States of America
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jun 17, 2026

Job Description

Overview

The Director of Social Media & Engagement at BluPeak Credit Union is a leadership role focused on transforming traditional marketing into a contemporary, social-first brand strategy. This position will scale BluPeak's social media presence, aiming to increase brand awareness, grow engaged audiences, and connect performance directly to new member acquisition.

Key responsibilities

  • Develop and execute social media engagement and storytelling strategies
  • Own BluPeak's social media strategy, content calendar, and publishing initiatives
  • Lead the development of multimedia storytelling campaigns
  • Manage social listening and community engagement strategies
  • Develop and manage paid social media strategies
  • Optimize social media budgets and improve performance metrics
  • Create community engagement initiatives that raise visibility and trust
  • Define and track social media KPIs for brand awareness and acquisition
  • Ensure compliance with regulations and internal policies
  • Supervise social media staff and third-party vendors

Required skills

  • Proven social media growth strategist experience
  • Expertise in organic and paid social media strategy
  • Strong storytelling and creative skills
  • Experience with influencer and creator partnerships
  • Project management and organizational abilities
  • Exceptional written and verbal communication skills
  • Analytical skills to interpret performance data
  • Ability to adapt in evolving digital and cultural environments
  • B.A./B.S. degree in Marketing, Communications, or related field
  • Minimum 7 years of experience in social media and brand marketing

What the company offers

Not specified in the original listing.

Skills Required

Company Overview

San Diego, Baja California, United States of America

BluPeak Credit Union is dedicated to fostering community and providing financial services. The organization prioritizes meaningful engagement with its members and aims to create a better world through its initiatives. Read More

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