Overview

Robinson & Casey is seeking a hands-on Marketing Director to lead the firm's marketing strategy, brand development, digital presence, and lead generation initiatives. This role will be responsible for translating the firm's business goals into actionable marketing plans while building systems, processes, and accountability across all marketing functions.This is not a business development or referral-generation role. The ideal candidate will focus on marketing strategy, website optimization, digital advertising, branding, content creation, vendor management, and marketing performance analysis.The Marketing Director will work closely with the Chief Relationship Officer and CEO to develop and execute marketing initiatives that strengthen the firm's brand, increase qualified leads, and support long-term growth objectives.Who We Are At Robinson & Casey, we believe that compassion and doing things the right way go hand in hand. We specialize in Behavioral Health Law - the Marchman Act and Guardianship - which means we walk alongside families in the hardest moments of their lives, guiding them down proven legal paths to lifesaving treatment for their loved ones. We're not just in the business of law. We're in the business of helping families rebuild, recover, and move forward - through systems that work, processes we trust, and a team that shows up for every family we serve. Our values - Honesty, Courage, Integrity, Empathy, Perseverance, and Service - guide everything we do. Out of respect for our office and hiring process, please apply via the online application. Applicants who reach out to the Firm will automatically be disqualified.Compensation:$75,000 - $95,000 USD yearlyResponsibilities:Strategic Marketing PlanningDevelop annual and quarterly marketing plans aligned with firm growth objectivesCreate and implement marketing systems, processes, and reporting structuresTranslate business plans into actionable marketing initiativesMonitor and report on key marketing metrics and ROIBrand & Digital PresenceOversee brand strategy and market positioningManage website strategy, content updates, and user experience improvementsEnsure consistent messaging across all marketing channelsIdentify opportunities to improve visibility and awarenessLead Generation & Campaign ManagementDevelop and oversee digital marketing campaignsManage Google Ads, PPC, SEO, social media, and content marketing strategiesMonitor lead quality and campaign performanceRecommend optimization strategies to improve conversionsVendor ManagementManage relationships with website, SEO, PPC, social media, and creative vendorsHold vendors accountable for performance and deliverablesEvaluate new marketing tools and technologiesContent & Creative DevelopmentWrite and review marketing copy for digital advertising, social media, website content, and email campaignsAssist with creative direction and graphic design initiativesEnsure all marketing materials align with the firm's brand and mission Qualifications:Bachelor's degree in Marketing (or related field or at least 5 years of relevant experience) 4+ years driving marketing strategy and/or marketing campaigns Proficiency in data analytics (including SEO/SEM) Strong understanding of referral-based & B2B marketing Excellent written and verbal communication skills Experience working independently with remote teams Preferred Qualifications Previous marketing experience within: law firm, professional services, healthcare, or behavioral health organizationsExperience with HubSpot Videography/Photography experienceGraphic Design experience preferredAbout CompanyWhat We Offer Competitive compensationA structured, growth-focused environment with clear expectationsPurpose-driven work The opportunity to contribute to something meaningful and well-run At Robinson & Casey, we believe there is a right way to serve families in crisis - through proven systems, clear roles, and consistent execution. We hire thoughtfully and with intention beca