Overview In this role you will lead marketing integration for the Accessories organization, aligning brand Marketing, Creative, Ecommerce and channels to deliver coordinated plans across brands. You will own the integrated roadmap for launches, collaborations and seasonal moments, ensuring early input from Marketing and clear requirements for cross-brand execution. You'll translate brand positioning into tangible product storytelling and activation, track performance, and drive improvements across teams. This is a high-impact role at Gap Inc. that shapes how accessories connect with customers at scale. Compensation / Benefits50% merchandise discount across brandscompetitive Paid Time Offvolunteering hours401(k) with company matchemployee stock purchase planmedical, dental, vision and life insurance ResponsibilitiesAct as the primary Accessories contact for brand Marketing, Creative, Merchandising, Design, Product Development, E-commerce and senior leaders, ensuring alignment on priorities.Partner with the Accessories Executive Director and Brand CMOs to resolve priorities and secure leadership alignment.Incorporate brand Marketing perspectives early in product development to shape storytelling and launch plans.Develop and maintain an integrated cross-brand roadmap and briefs for launches, collaborations, activations and seasonal moments.Translate brand positioning and customer priorities for Merchandising, Design and Product Development.Collaborate with Marketing and Creative teams to bring collections to life with brand-right assets and storytelling.Track launch execution and performance insights and apply learnings to future plans. Key requirementsExperience leading complex, cross-functional work in marketing or integrated planningAbility to translate priorities into clear, actionable plansProven influence with senior stakeholders without direct authorityComfort navigating multiple brands and competing prioritiesStrong understanding of integrated marketing, campaign development and go-to-market planningExperience coordinating creative, imagery, digital, ecommerce, collaboration and channel requirementsAbility to distinguish decisions needing senior escalation from team-level resolutionStrong communication skills and organizational capability to manage multiple workstreamsinfluencing without authorityclear communicationcross-functional collaborationintegrated marketingcampaign developmentgo-to-market planning
Not specified in the original listing.
Not specified in the original listing.
The Rotaract Club of Singapore Management University (SMU) is a student-led organization focused on service, leadership, and professional development. The club engages members in meaningful community service projects and networking opportunities. Read More