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Director of Brand & Marketing

Date Posted: Jun 23, 2026
Yearly: USD - USD
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Job Detail

  • location_on
    Location Traverse City, Michigan, United States of America
  • desktop_windows
    Job Type: Any
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Sep 21, 2026
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Job Description

Overview

Welsh & Associates, Inc. is looking for a Director of Brand & Marketing to lead and execute marketing strategies for a specialty food brand. This leadership role will connect various marketing channels and focus on driving brand growth, customer acquisition, and revenue performance.

Key responsibilities

  • Develop and execute an integrated marketing strategy aligned with growth goals
  • Lead digital marketing efforts across e-commerce, email, and social channels
  • Partner with retail teams to increase traffic, in-store engagement, and sales
  • Drive customer acquisition, retention, and overall brand awareness
  • Identify and execute partnerships to expand market reach
  • Manage marketing budget, campaigns, and performance metrics

Required skills

  • Bachelor's Degree in Marketing or related field
  • 7+ years of marketing experience in a B2C environment
  • Experience leading teams and managing budgets
  • Strong digital marketing capabilities
  • Analytical skills

What the company offers

Not specified in the original listing.

Skills Required

Company Overview

Welsh & Associates, Inc.
Traverse City, Michigan, United States of America
8 Current Jobs Openings

Welsh & Associates, Inc. is dedicated to supporting organizations in the education sector. They focus on helping early learning organizations navigate growth and innovation challenges while impacting community development positively. Read More

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