Overview As Director of Consumer Growth (AI-Native) you will own paid and organic acquisition for Everlywell's consumer business and build a scalable AI agent infrastructure to execute media, creative, and measurement. You will design an orchestration layer for growth tools and lead a small, high-output pod of AI agents and contractors. You will test growth hypotheses quickly, validate new revenue ideas, and optimize CAC and payback in a privacy-conscious environment. This role blends hands-on experimentation with strategic leadership to drive scalable growth across channels. You will work closely with product, engineering, analytics, and compliance to translate data into actionable growth flywheels. ResponsibilitiesBuild and operate AI agent infrastructure for growthDesign agent orchestration layer to run paid media with limited human direction (Grokbot, Ryze, Claude, Advantage+, Performance Max, automated bidding)Create AI-assisted creative engine for high-volume concept testing within healthcare policiesDefine ownership and review processes for agents; prototype and troubleshoot independentlyOwn paid acquisition across social and search (strategy, budget, bidding, audiences, optimization)Own organic acquisition (AEO/GEO, SEO, content) leveraging AI architectureManage annual media budget of $5M+ with CAC, ROAS, and payback targetsLead measurement in privacy-constrained environment (incrementality, attribution, MMM-informed planning, HIPAA-aware tracking)Manage agencies and freelancers against performance standardsPrototype new revenue vectors with landing pages, fake-door tests, and fast experimentsBuild and manage a small team of AI agents and contractors, coordinating with product, engineering, marketing, analytics, and complianceAudit paid, organic, and tracking; stand up first agent-run workflows; establish operating model and backlogDemonstrate commercial proof through validated new revenue vectors and scalability Key requirements10+ years in growth or performance marketing5+ years managing paid social and paid search directly in-platformTrack record managing multi-million-dollar media budgets against CAC and payback targetsHands-on experience building or orchestrating AI agents or automation for campaigns, creative, or analysisExperience owning organic channels alongside paidStrong command of growth economics and measurement (incrementality testing, post-iOS attribution)Experience leading small teams and managing agenciesBA/BS or equivalent experienceCross-functional collaborationStrategic thinkingResults-driven leadershipAI agent orchestration and automation for campaignsCampaign management and creative production using AI toolsMeasurement and analytics (incrementality testing, attribution, MMM)
Not specified in the original listing.
Not specified in the original listing.
