Overview In this role you will transform marketing data into actionable insights to drive revenue growth and client loyalty across the Americas. You'll align Business Development and account teams with data-driven strategies, shaping regional marketing decisions. You will build and refine reporting, automate insights, and lead platform improvements to meet regional needs. This is a chance to influence cross-functional strategies in a global life/health reinsurance context. Compensation / Benefitsannual bonus planlong-term equity incentive planhealth benefitsretirement benefits ResponsibilitiesAggregate and analyze marketing data from multiple sources to produce client engagement insights and trend data for regional leadership and teamsSupport strategy to improve client engagement and drive revenue growth in line with Americas objectivesApply analytics and research tools to inform strategic decisions for regional leadersCreate internal KPI reporting framework and disseminate progress to regional leadership and accountsRecommend improvements to Americas marketing platforms to capture useful insights and integrate with existing systemsLead enterprise marketing system advancements and platform training for Americas regionDevelop and manage cross-functional relationships within the region and with partners in EMEA and APAC Key requirementsBachelor's degree in marketing, business analytics, or related field; MBA or advanced degree preferred5+ years in strategic marketing, marketing analytics, sales operations or related fields, with experience in financial services; requiredDeep expertise in marketing analytics and translating data into actionable business outcomes; requiredExperience with large B2B organizations and insurance-related sectors preferredAdvanced knowledge of broad business practices; requiredProven ability to support sales and marketing to achieve growth objectives; requiredStrong verbal and written communication, with ability to convey complex concepts; requiredExperience with CRM platforms, analytics tools, and data visualization; requiredAbility to manage multiple priorities in a fast-paced environment; requiredAdvanced ability to investigate, analyze and solve complex problems; requiredAttention to detail, team orientation, and decisive problem solving; requiredExperience with enterprise marketing platforms like Hubspot, Salesforce Marketing Cloud; requiredUnderstanding of marketing disciplines and tools (segmentation; SEO; paid media; email marketing; lead generation; databases; websites) ; requiredMBA, FLMI or CLU preferredadvanced communication skillscross-functional collaborationproblem-solving orientationHubspotSalesforce Marketing CloudCRM platforms
Not specified in the original listing.
Not specified in the original listing.
