Overview

Description: Rare Collectibles TV is a leader in the numismatic space, offering rare silver and gold coins with rich historical significance and compelling stories. Our customers aren't just buying products; they're passionate collectors acquiring meaningful pieces of history. We are seeking a highly analytical and execution-focused Direct Mail Manager to lead and scale our direct mail marketing efforts. This role sits at the intersection of strategy, operations, and performance marketing, owning the end-to-end lifecycle of direct mail campaigns while driving measurable growth. You will oversee and elevate our existing direct mail operations while building a more sophisticated, data-driven program that connects collectors to the history, rarity, and significance behind each offering. The role also has a complementary focus on packaging and outgoing collateral, ensuring the physical experience of receiving an order matches the quality and prestige of the collectibles inside.ResponsibilitiesStrategic Leadership & GrowthOwn the vision and growth strategy for all direct mail campaignsDevelop and manage a comprehensive annual direct mail calendarIdentify opportunities to expand into new customer segments and acquisition channelsBuild highly targeted campaigns based on customer behavior, purchase history, and collector interestsContinuously test and optimize offers, creative, and audience targetingCampaign Ownership (End-to-End)Plan, launch, and manage direct mail campaigns from concept through execution and reportingSelect campaign themes, products, and narratives that resonate with collectorsEnsure campaigns highlight the historical significance, rarity, and story behind each coinData Analysis & Performance OptimizationAnalyze campaign performance and customer list effectivenessRun and interpret reports to drive decision-making and improve ROIMaintain accuracy of campaign and customer data within internal systemsGenerate insights to refine targeting and increase customer engagement and lifetime valueCross-Functional CoordinationCollaborate with the graphic design team to develop compelling creative and refine product imageryWork closely with internal teams to ensure seamless campaign executionPartner with call center and customer service teams to align on campaign messaging and customer experienceOversee coordination efforts and ensure all stakeholders are aligned throughout the campaign lifecycleRevenue OptimizationDevelop and implement upsell and cross-sell strategiesIdentify high-performing offers and scale themRefine messaging to better communicate collectible appeal, rarity, and historical importanceAI & Marketing InnovationLeverage AI tools and automation platforms to scale direct mail campaign creation, including dynamic and personalized postcard generationIntegrate direct mail with email and SMS campaigns to create cohesive, multi-channel customer journeysIdentify opportunities to automate segmentation, creative variations, and campaign deploymentTest and implement emerging technologies to improve efficiency, personalization, and campaign performanceAlign messaging and timing across all customer touchpointsPackaging & Outgoing CollateralHelp guide packaging strategy for high-value products, ensuring presentation matches the quality and prestige of the collectibles insideDevelop outgoing collateral - product inserts and offer materials - included in customer shipments to reinforce brand storytelling and support cross-sell Requirements: Requirements5-7+ years of experience in direct mail, performance marketing, or lifecycle marketingStrong analytical skills with experience in campaign reporting and optimizationExperience with customer segmentation and targeted marketing strategiesAbility to manage complex, cross-functional projectsDetail-oriented with strong organizational and database management skillsExperience collaborating with creative teamsInterest or experience in packaging or product presentation is a plusFamiliarity