Develop and optimize digital marketing strategies for a sales automation technology company offering SaaS, artificial intelligence, and enterprise sales enablement solutions. Analyze website traffic, campaign performance, customer engagement, SEO/SEM trends, audience behavior, conversion data, and other cross-channel digital marketing metrics to evaluate the effectiveness of digital marketing initiatives. Use content management systems to publish, maintain, update, and optimize website pages, landing pages, blog content, product pages, and other digital marketing assets. Coordinate A/B testing and performance optimization for landing pages, email campaigns, calls to action, website content, and other digital communications. Research SaaS, artificial intelligence, sales automation, enterprise technology, competitor activity, customer behavior, and digital marketing trends to identify opportunities to improve digital positioning and campaign performance. Recommend improvements to keyword strategy, digital messaging, website content, customer engagement, lead generation, and digital channel performance based on marketing data and industry research. Collaborate with cross functional teams to ensure digital marketing initiatives accurately communicate the companys technology solutions and support demand generation.Education and Experience RequirementsBachelors degree in Media Management, Marketing, Communications, Public Relations, or closely related field plus two (2) years of experience in the job offered or as a Content Specialist, Content Manager, or in a closely related position. Related experience must include experience with: Content marketing funnel and content analytics across multiple channels (including website, email marketing, social media, and digital advertising); CMS platforms including WordPress; A/B testing or performance optimizationTelecommuting/Remote Work is PermittedPosition is 100% fully remote. Telecommuting is permitted from anywhere within the United States.Please copy and paste your resume in the email body (do not send attachments, we cannot open them) and email it to candidates at (link removed) with reference in the subject line.Thank you.
Not specified in the original listing.
Not specified in the original listing.
Placement Services USA, Inc. specializes in providing employment and recruitment services across various industries. Their expertise includes matching candidates with appropriate job opportunities based on skills and experience. Read More