Overview

Job Description Job Description About RollShieldRollShield LLC is an established Tampa Bay manufacturer and installer specializing in hurricane shutters, impact windows and doors, security screens, sunrooms, screen rooms, and other residential and commercial improvement products.We are looking for a Digital Marketing Specialist to help generate qualified customer leads, improve the performance of our digital advertising campaigns, strengthen our online presence, and support continued growth throughout the Tampa Bay market.This is a hands-on digital marketing position for someone who enjoys managing campaigns, analyzing performance, testing new approaches, and turning marketing data into measurable results.What You'll DoManage and optimize Google Ads campaigns with a focus on lead generation and ROIManage paid social campaigns across platforms such as Facebook and InstagramMonitor campaign performance, cost per lead, conversion rates, and advertising spendIdentify opportunities to improve campaign targeting, messaging, and performanceAssist with SEO and SEM initiatives to increase website traffic and lead generationMonitor website performance and digital conversion activitySupport landing-page and website improvements designed to increase conversionsTrack leads and marketing performance through available analytics and CRM toolsAssist with email marketing and customer outreach campaignsManage and monitor RollShield's online reputation, including customer reviews and ratingsHelp increase positive customer reviews across key online platformsCoordinate digital marketing campaigns with the sales teamDevelop and update digital marketing content as neededPrepare regular reports showing campaign results, lead volume, cost per lead, and ROIStay current on digital advertising trends, platform changes, and industry best practicesWhat We're Looking ForWe're looking for someone who understands that successful digital marketing is about more than clicks and impressions. The right candidate can connect advertising activity to qualified leads and measurable business results.Qualifications2-4+ years of digital marketing experienceHands-on experience managing Google AdsExperience with Facebook/Meta advertisingUnderstanding of SEO, SEM, and digital lead generationExperience using analytics and campaign-performance data to make optimization decisionsAbility to track and report on metrics such as:Cost per leadConversion rateCost per acquisitionWebsite trafficCampaign ROIStrong written and verbal communication skillsHighly organized and detail-orientedComfortable managing multiple campaigns and prioritiesAbility to work independently while collaborating with sales and leadershipPreferred ExperienceExperience in any of the following is a plus:Home improvementImpact windows and doorsHurricane protectionRoofingHVACSolarRemodelingConstructionOther consumer or home-services businessesExperience with CRM systems, Google Analytics, Google Tag Manager, Google Business Profile, email marketing platforms, or reputation-management tools is also beneficial.What We Provide$55,000-$65,000 annual salary, depending on experienceMedical insurancePaid time offProfessional development opportunitiesEstablished company and recognizable Tampa Bay brandOpportunity to directly influence lead generation and company growthCollaborative environment with access to sales and company leadershipWho Will Do Well in This RoleYou'll likely be successful here if you enjoy digging into campaign performance and asking questions such as:Which campaigns are generating qualified leads?Where are we spending money without producing results?Which audiences and keywords convert best?How can we improve our cost per lead?How can digital marketing help the sales team close more business?We're looking for someone who is analytical, proactive, accountable, and comfortable making recommendations based on actual performance data.If you have hands-on digital marketing experience and enjoy using paid