Job Description Job Description Job Title: Digital & Demand Generation SpecialistDepartment: MarketingAbout the RoleWe're looking for a Digital & Demand Generation Specialist to shape and strengthen our digital presence. Working where marketing, sales, and customer experience meet, you'll drive results across our website, campaigns, and content, turning digital activity into measurable growth.This is a role for someone who enjoys both big-picture thinking and rolling up their sleeves. You'll dig into performance data, fine-tune campaigns, and handle day-to-day execution, all while making technical products easy to understand for OEM partners, dealers, and end users.What You'll DoLead the execution of digital marketing initiatives spanning the website, campaigns, and lead generationBuild, launch, and refine multichannel campaigns across SEO/SEM, email, social media, and webTrack and report on website traffic, lead volume, and campaign resultsOwn website updates, from content and landing pages to the overall user experienceIdentify opportunities to boost traffic, engagement, and conversion ratesDrive lead generation programs that support broader business objectivesUse customer behavior insights and market trends to guide digital strategyWork closely with sales, engineering, and marketing to create accurate, compelling contentBring product launches, OEM initiatives, and dealer programs to life through digital channelsContribute fresh ideas and growth strategies alongside the marketing teamWhat You BringA data-driven approach, with strong analytical and problem-solving abilitiesHands-on experience running campaigns across multiple digital channelsSkill in managing website content and improving user experienceClear communication, especially when explaining technical concepts in simple termsA collaborative style and comfort working across departmentsThe ability to juggle multiple projects in a fast-moving environmentStrong attention to detail and a focus on delivering resultsEducation & Experience3-5 years in digital marketing or a related fieldBachelor's degree in Marketing, Business, Communications, or a similar discipline preferredNice to HaveB2B marketing background in manufacturing, energy, or other technical industriesExpertise in SEO/SEM, email, and performance marketingExperience with website management and conversion rate optimizationFamiliarity with lead generation and funnel optimizationProficiency with analytics and CRM tools such as Google AnalyticsA track record of turning technical product details into clear digital messagingWork EnvironmentPrimarily office-basedMinimal travel, with occasional trips for events or internal meetings Company Description We are a staffing company dedicated to connecting you with long-term career opportunities. Company Description We are a staffing company dedicated to connecting you with long-term career opportunities.
Not specified in the original listing.
Not specified in the original listing.
