Overview

Job Description Job Description Digital Marketing Specialist Web, Campaigns & Brand Support Location: Milford, OhioPosition Type: Full-Time, In-OfficeReports To: Director of MarketingCompensation: Starting salary of $50,000 annually, based on experience.HomeTeam Inspection Service is seeking a Digital Marketing Specialist to join our corporate marketing team. This position will support the ongoing management and optimization of HomeTeam's corporate and local franchise websites, digital advertising campaigns, SEO initiatives, and other digital marketing programs.A significant focus of this role will be maintaining our websites and writing localized, search-optimized content for franchise locations. The Digital Marketing Specialist will also support Meta advertising, coordinate with external SEO and advertising partners, monitor digital performance, and help improve how HomeTeam attracts and converts customers online.The ideal candidate has a foundational understanding of WordPress, Google Analytics 4, Meta Ads Manager, SEO, and digital marketing best practices. This individual should be a strong writer, highly organized, technically curious, and comfortable managing multiple projects across a multi-location franchise system.Key ResponsibilitiesWebsite Management and ContentComplete ongoing updates to HomeTeam's corporate and local franchise websitesWrite, edit, and publish localized, SEO-focused website content Create and update service pages, landing pages, FAQs, owner biographies, calls to action, promotions, packages, and franchise informationConduct basic keyword research and incorporate relevant search terms naturally into website contentWrite and optimize page titles, meta descriptions, headings, internal links, and image informationEnsure website content is accurate, consumer-friendly, locally relevant, and consistent with HomeTeam's brand voiceCoordinate and prioritize incoming website support requestsMonitor website functionality, mobile usability, links, forms, and overall user experienceSupport website enhancements designed to improve engagement, lead generation, and conversionsCoordinate more technical website needs with internal resources and external partnersSEO and Website OptimizationCollaborate with partners on SEO strategy, website content, and ongoing optimizationImplement approved technical, local, and on-page SEO recommendationsMonitor organic website performance and identify opportunities for improvementHelp maintain consistency between website content, service areas, Google Business Profiles, and online listingsSupport HomeTeam's ongoing local SEO and AI-search-readiness initiativesReview website and search-performance data to help prioritize future content and optimization needsDigital Advertising and CampaignsCoordinate and execute HomeTeam's internal Meta advertising campaignsAssist with campaign setup, audience targeting, budgeting, creative coordination, landing pages, and reportingCoordinate with our partners on Local Services Ads strategy, implementation, and performanceMonitor advertising results and assist franchise owners with campaign-related questionsSupport localized campaigns, geofencing initiatives, event marketing, and brand-wide promotionsEnsure campaigns follow franchise territories, brand standards, and approved messagingAssist with campaign invoicing and administrative needsDevelop the knowledge and processes needed to bring additional advertising responsibilities in-house over timeAnalytics and ReportingUse Google Analytics 4 and other reporting tools to monitor website traffic, user behavior, and conversionsSupport Google Tag Manager, Meta Pixel, and conversion-tracking implementationTrack actions such as phone calls, form submissions, online bookings, and package selectionsMonitor advertising performance, including reach, engagement, leads, conversion rates, and cost per leadHelp develop reports that connect digital marketing activity to leads, inspections, and revenueIdentify trend