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Digital Marketing Specialist

Date Posted: Jun 08, 2026
Yearly: USD - USD

Job Detail

  • location_on
    Location Smithfield, Rhode Island, United States of America
  • desktop_windows
    Job Type: Permanent
  • schedule
    Shift:
  • analytics
    Career Level:
  • group
    Positions:
  • calendar_view_day
    Experience:
  • male
    Gender: No Preference
  • school
    Degree:
  • calendar_month
    Apply Before: Jul 08, 2026

Job Description

Overview

As a Digital Marketing Specialist at Acclaro Corporation, you will play a crucial role in driving digital initiatives to generate high-quality sales leads and support revenue growth for the company. This full-time salaried position involves planning, executing, and optimizing digital campaigns across various channels with a focus on measurable outcomes and alignment with business goals.

Key responsibilities

  • Plan, execute, and optimize digital marketing campaigns across email, paid search, paid social, display, and organic social channels
  • Develop and manage lead-generation programs tailored to manufacturing audiences
  • Build, segment, and maintain email lists and automated workflows in HubSpot
  • Create, test, and refine landing pages and forms to maximize conversion rates
  • Collaborate with Sales to align campaigns with pipeline targets and improve lead handoff processes
  • Monitor, analyze, and report on campaign performance and lead quality
  • Conduct A/B testing to improve campaign effectiveness
  • Support SEO and content initiatives relevant to the manufacturing sector
  • Manage and optimize paid media budgets for efficiency
  • Stay current on digital marketing best practices and trends

Required skills

  • Proven experience in digital marketing focusing on lead generation
  • Proficiency in HubSpot Marketing Hub or similar platforms
  • Experience in the manufacturing industry with knowledge of buyer journeys
  • Understanding of email, SEO/SEM, paid social, display marketing
  • Hands-on experience with landing pages and lead capture forms
  • Ability to analyze campaign performance data and derive actionable insights
  • Strong collaboration skills with Sales and cross-functional teams
  • Excellent written and verbal communication skills in English
  • Highly organized and detail-oriented
  • Bachelor's degree in Marketing, Business, Communications, or related field

What the company offers

Not specified in the original listing.

Skills Required

Company Overview

Smithfield, Rhode Island, United States of America

Acclaro Corporation is a pioneering medical device company specializing in innovating, developing, and bringing to market solutions in medical aesthetics and surgical fields. They align the latest technologies with market demand to deliver life-chang... Read More

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