Overview

Digital Content & Marketing Specialist Full-Time Permanent Join a relationship-based school community where your work is valued, your growth is supported, and collaboration is part of everyday work. At The York School, a co-educational independent school in midtown Toronto offering the International Baccalaureate from Junior Kindergarten to Grade 12, you will work alongside dedicated colleagues in an environment grounded in Challenge, Community and Curiosity. Every role contributes to the school s mission by helping create an environment where students feel known, challenged and supported. If you are energized by meaningful work, strong relationships, and continuous growth in a forward-thinking school environment, we invite you to explore this opportunity. JOB PURPOSE The Digital Content & Marketing Specialist is responsible for creating and managing engaging digital content that supports The York School s brand, community engagement, and student recruitment. The role is primarily focused on day-to-day social media, photography, video, and digital storytelling. The Specialist also supports the execution of local marketing initiatives, including researching opportunities and coordinating placements within the community. Given the dynamic and collaborative nature of our school environment, this role is an on-site position requiring to be in the office five days a week. Candidates should be prepared to contribute actively to this in-person, community-focused environment. KEY RESPONSIBILITIES Create, curate, and publish engaging digital content across platforms (social media, website, video, photography) that reflects The York School s values and student experience Manage social media channels, including content planning, posting, and community engagement Capture and produce photo and video content to support storytelling, campaigns, and school initiatives Collaborate with internal stakeholders to gather content and highlight programs, events, and student life Monitor performance metrics and recommend adjustments to improve engagement and reach Partner closely with the Admissions team to develop creative and compelling content in support of student recruitment cycles Support the planning and execution of digital campaigns leading into key events (e.g., Open Houses) Contribute to the development of campaign concepts and content, ensuring timely and high-quality delivery In collaboration with the Director, support the execution of local marketing initiatives, including identifying and assessing advertising opportunities within the local community Conduct outreach to local organizations and businesses (e.g., community centres, arenas, local venues) to explore and coordinate marketing placements Coordinate logistics for booked advertising (timelines, specifications, vendor communication), ensuring alignment with campaign needs Support the preparation and organization of marketing activities in advance of peak recruitment periods QUALIFICATIONS AND SKILLS Post-secondary education in Marketing, Communications, or a related field 5+ years of experience in digital content creation, social media management, or a similar role Demonstrated strength in photography, videography, and digital content production Experience managing social media platforms and creating engaging, audience-focused content Experience supporting marketing campaigns or working with admissions/recruitment functions considered an asset Familiarity with paid advertising and media buying considered an asset Advanced proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign) Proficiency in Google Workspace, Canva, Hootsuite, and website platforms (e.g., Squarespace) Familiarity with web design principles and basic HTML/CSS to support website updates Experience with AI-powered editing tools and generative AI for content creation considered a strong asset Strong organizational skills with the ability to manage multiple projects and dead