Overview

Digital Content Coordinator Job No: 540596 Work Type: Full Time Location: Main Campus (Gainesville, FL) Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support Department: - AG-IFAS COMMUNICATION SERVICES Job Description Classification Title: Producer III/Digital Content Coordinator Classification Minimum Requirements: Bachelor's degree and two years of relevant experience, or an equivalent combination of education and experience. Job Description: Job Description The Digital Content Coordinator plays a key role in shaping and amplifying the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) digital presence. Reporting to the Strategic Digital Content Manager, this position is responsible for creating engaging multimedia content, managing social media initiatives, and supervising a team of video producers to support the organization's strategic communications goals. The successful candidate will combine creativity, technical expertise, and strategic thinking to develop compelling digital storytelling across UF/IFAS flagship platforms. This position requires a strong understanding of social media trends, audience engagement strategies, video production, analytics, and brand management. The ideal candidate thrives in a fast-paced environment, enjoys collaborating with a wide range of stakeholders, and is passionate about translating complex research, teaching, and Extension efforts into content that resonates with diverse audiences. The University of Florida Institute of Food and Agricultural Sciences Communications team (UF/IFAS Communications) amplifies the reach of scientific knowledge through words, technology, art, and video to connect with audiences wherever they are. We work to increase awareness of UF/IFAS expertise and showcase how the organization advances the university's land-grant mission through teaching, research, and Extension. Through innovative digital storytelling and strategic communications, we help share the impact of UF/IFAS with students, stakeholders, industry partners, and communities throughout Florida and beyond. Multimedia Content Creation & Digital Storytelling Lead the development of high-quality multimedia content for UF/IFAS flagship social media channels, including Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms. Create content in a variety of formats including short-form video, long-form video, photography, graphics, reels, stories, and other digital assets designed to engage audiences and support organizational goals. Research, script, direct, film, and edit video content while utilizing professional production equipment such as mirrorless cameras, smartphones, gimbals, action cameras, lighting systems, and audio equipment. Organize and conduct photo and video shoots, attend events to provide live social media coverage, and collaborate with internal creative teams to develop visually compelling content.Serve as a subject matter resource on emerging content creation technologies, production techniques, and equipment recommendations. Provide guidance to faculty, staff, and stakeholders to help them effectively communicate on camera and participate in digital storytelling efforts. Video Production Leadership & Team Supervision Provide direct supervision and leadership for two Video Producer positions. Coordinate production schedules, assign projects, establish priorities, and monitor progress to ensure projects are completed on time and aligned with client objectives.Partner with the Strategic Digital Content Manager to evaluate project requests, establish priorities, manage client expectations, and determine appropriate production approaches. Develop and implement workflow improvements, production standards, and best practices that enhance team efficiency and maintain consistency across all deliverables. Review completed projects to ensure compliance with UF/IFAS branding, accessibility requirements, platform-specific