Overview

Digital and Social Media Specialist Job Title: Digital and Social Media Specialist Classification: Full-Time Salaried Exempt Department: Marketing Reports To: Design and Marketing Manager Location: Remote ( - Remote) Location Preference: Kansas City Preferred, Midwest Required Who We Are: In 2010, our founder, Andrew Vrbas, volunteered in Peru.After experiencing the need for better sanitation, education, and economic opportunities, he wanted to help make a change.His solution? Soap!Andrew's first batch of soap was created in a crockpot in his college dorm room.From there Pacha Soap Co. has evolved into a growing $35 million dollar consumer goods business, with 100+ team members who develop and handcraft the absolute best premium bath products to sell across the U.S. and Canada. Our Mission: We start with world-changing ingredients, create an unforgettable product experience, and deliver moments of healing through everyday routines. Our employees help us execute our mission through building a culture focused on our four core values: Raise the Bar, Dare to Care, Use Purpose to Power Profit, and Set the Vibe. About This Role: Pacha Soap Co. is looking for a creative, digitally minded marketer to help bring our brand to life across social media, email, and ecommerce. The Social Media & Digital Marketing Specialist will lead the day-to-day management of Pacha's social channels while also playing a key role in developing and executing email marketing campaigns. Working closely with the Marketing Manager, this person will collaborate on campaign strategy and creative direction, then take ideas from concept through copywriting, design, build, and launch. They will also support Pacha's ecommerce experience through product page creation, copywriting, imagery, and promotional updates in Shopify. This role is ideal for someone who is creative, organized, and comfortable taking ownership of projects from idea through execution. The ideal candidate will be located in the Kansas City area with consideration for candidates throughout the Midwest. Key Responsibilities: Lead and interact in a way that is consistent with Pacha Core Values.Own the day-to-day management of Pacha's social media channels, including content planning, creation, scheduling, publishing, community engagement, and reporting.Develop social content calendars in partnership with the Marketing Manager and translate broader brand and campaign strategies into channel-specific content.Create engaging photo, video, graphic, and written content across social platforms, including styling products and identifying compelling environments for lifestyle content.Regularly visit Pacha retail partners, including Whole Foods Market, Sprouts Farmers Market, Sam's Club, and other major retailers, to capture in-store content.Write social copy, respond to comments and messages, and actively cultivate a thoughtful and engaged brand community.Stay current on social trends and platform changes while tracking performance and using results to inform future content.Collaborate with the Marketing Manager on monthly email planning, campaign priorities, product focuses, and promotional opportunities.Develop email campaigns from strategic direction through concept, copywriting, and content development, refining ideas with the Marketing Manager before moving into design.Design, build, QA, schedule, and launch polished, on-brand email campaigns, supporting ongoing testing and optimization based on performance.Build and update ecommerce content in Shopify, including product and collection pages, imagery, copy, and promotional updates.Support product launches and broader campaigns by maintaining consistent messaging and imagery across social, email, and ecommerce.Assist with influencer relationships, creator outreach, UGC, and brand partnerships while collaborating cross-functionally and maintaining organized content calendars and creative assets. Experience Required: 1-3 years of experience in social media