Overview In this role you will design and enhance AI-powered Digital Twins that mimic customer behavior and preferences. You will lead analytics and AI initiatives to improve simulation fidelity and predictive accuracy, using rigorous experimentation and real-world validation. You'll apply behavioral science, UX insights, and marketing analytics to build human-centered AI models, including LLMs, RAG, and agentic systems. You will collaborate with cross-functional teams to translate business problems into scalable AI solutions, communicate findings to stakeholders, and mentor junior staff. This is a mission-driven role focused on advancing predictive customer models aligned with our client outcomes at ResponsibilitiesBuild and enhance AI-powered Digital Twins simulating customer behavior and decision-makingLead analytic and AI initiatives to improve simulation fidelity, relevance, and predictive accuracy through experimentation and real-world measurementApply behavioral science, UX insights, and marketing analytics to develop human-centered AI modelsDevelop and optimize LLM, RAG, and agentic AI solutions including data prep, evaluation frameworks, prompt engineering, and performance measurementPartner with Product, Marketing, Analytics, UX Research, and Technology to translate business problems into scalable AI/data science solutionsCommunicate findings and recommendations to stakeholders and mentor junior data scientists and analysts Key requirementsMinimum five years of experience in Data Science, Analytics, ML, Marketing Analytics, or related quantitative fieldStrength in at least one area: analytics (marketing, customer behavior, UX, experimentation, etc.) or applied AI/data science (LLMs, RAG, prompts, fine-tuning, evaluation frameworks)Strong programming skills in Python and SQL, with solid foundation in statistics, ML, and experimental designStrong communication skills to translate analytical findings into business recommendationsStrong communicationMentoring/people developmentCross-functional collaborationLLMsRAG architecturesAgentic AI
Not specified in the original listing.
Not specified in the original listing.