Overview In this role you will help shape and execute the customer-centric marketing strategy for the Immunology franchise, partnering with Commercial, Medical and Access teams to drive product value and patient outcomes. You will craft omnichannel experiences and consent with agencies to deliver compliant, impactful campaigns. You'll experiment with content and tactics to continuously improve engagement and performance, while ensuring alignment with regulatory standards. This position offers the chance to influence marketing across patients, providers and organized customers during a pivotal product lifecycle stage. ResponsibilitiesDevelop and execute the end-to-end customer strategy and integrated customer experiencePlan and run seamless omnichannel campaigns across multiple platforms and channelsOversee content creation with Agencies of Record, tailoring to customer segments and personasAuthor derivative tactics leveraging new capabilities, incorporating PRC feedbackSupport field deployment through training and feedback loopsHypothesize and test creative content iterations to improve performanceCoordinate with Agencies and Legal/Regulatory to ensure compliant promotional tacticsEnsure high-quality, compliant execution across all marketing platforms and customer typesDefine measurement plans and evaluate marketing performance to optimize campaigns and outcomesManage media agencies and lead go-live/trafficking, aligning cross-functional partnersContribute to broader CMG initiatives and ongoing capability development in content strategyPursue ongoing professional development in content strategy, creation and deliveryCollaborate with TA Marketer and other Customer Marketers to align with value proposition and squad prioritiesDemonstrate proficiency in core competencies including customer understanding, strategic development, and integrated campaignsDrive project and vendor management to deliver on-time, on-budget impact Key requirementsBachelor's degree2 years of marketing experience or 1 year with MBA5 years minimum work experience with 3 years in commercial roles (e.g., market access, marketing, sales or customer insights)MBA or related graduate degree preferredCross-functional collaborationStrategic thinking and decision makingEffective communication and stakeholder managementOmnichannel marketingContent development and creative executionCampaign management and measurement
Not specified in the original listing.
Not specified in the original listing.
