Overview

Job Description: Content Creator & Social Media Specialist Location: Houston, Texas Work arrangement: Houston-based hybrid role with regular in-person content days Reports to: Managing Partner Compensation: $50,000 - $70,000 DOE + performance-based bonus potential Portfolio Brands: Wheelhouse, General Franchise Concepts, Gramercy Music Academy, Kidcreate StudioThe Opportunity We are looking for someone who knows how to find the story, capture the moment, and turn it into content people want to watch. This is not a role for someone who only schedules posts, manages a calendar, or passes creative work to an agency. You will be the hands-on creator behind the digital presence of several growing brands; personally developing ideas, interviewing people, shooting footage, editing videos, writing copy, publishing content, and learning from what performs. Our portfolio spans franchise investment and development, music education, and children's art. One day, you may interview an entrepreneur about building a business. The next, you may film a six-year-old playing a song for the first time, capture the energy of an art-studio opening, or turn an unpolished conversation with one of our leaders into a compelling LinkedIn story. The right person has creative instincts, strong judgment, a bias toward action, and enough range to make four distinct brands feel human, active, and impossible to ignore. What you will own Content Creation Develop original concepts and recurring content series for each brand. Personally shoot and edit high-quality short-form video, photography, interviews, testimonials, and behind-the-scenes content. Turn ordinary business activity into interesting, emotionally resonant stories. Produce platform-native Reels, TikToks, LinkedIn videos, carousels, photography, and written posts. Maintain an organized, reusable library of video, photography, testimonials, and brand assets.Social Media and Audience Growth Own the content calendars and publishing cadence across the portfolio. Prioritize the platforms that matter most to each audience rather than posting everywhere just for activity's sake. Manage community engagement and identify opportunities to join relevant conversations. Test hooks, formats, creative approaches, and publishing strategies to improve performance. Monitor trends without letting every brand sound like it is chasing them.Storytelling and Brand Voice Establish a distinct voice, visual identity, and content strategy for each brand. Interview executives, franchise owners, teachers, parents, students, and team members. Translate complex business ideas into clear, interesting content. Write concise, compelling copy ranging from professional and authoritative to playful, warm, and parent-focused. Identify stories proactively rather than waiting for someone else to assign them.Performance and Improvement Track audience growth, engagement, reach, inquiries, traffic, and content-driven opportunities. Deliver a concise monthly performance readout identifying what worked, what did not, and what should change. Build repeatable content formats that can scale across locations and brands. Collaborate with leadership, operating teams, franchise owners, and outside partners to support business priorities.The Brands Wheelhouse and General Franchise Concepts Build authority and visibility among entrepreneurs, investors, franchisors, and business owners. Content will include founder perspectives, investment insights, franchise success stories, business transformations, events, and behind-the-scenes views of how brands are built and improved. Primary channels: LinkedIn, Instagram, and selective long-form video.Gramercy Music Academy Capture the energy and emotion of learning music: student milestones, performances, teacher personalities, parent stories, community events, and the moments that make families proud. Primary channels: Instagram, Facebook, and TikTok.Kidcreate Studio Showcase the joyful, colorful, occasionally me