Overview

Job DescriptionJob Description:About UsNoodle & Boo is a premium baby, family, personal care, laundry, and home care brand known for gentle formulas, trusted quality, and an emotional connection with parents, gift-givers, and families.We are looking for a hands-on ecommerce and growth leader to strengthen our direct-to-consumer business, improve the digital customer experience, and help build deeper relationships with our customers across owned and paid digital channels.Role OverviewNoodle & Boo is seeking a Brand Engagement Manager to lead brand engagement across creator relationships, community programs, product seeding strategy, mom-focused and mission-driven events, affiliate and ambassador initiatives, loyalty engagement support, TikTok and influencer agency coordination, PR opportunities, and cross-channel storytelling.This is a hands-on consumer brand marketing role for someone who understands creator marketing, customer engagement, brand partnerships, product gifting strategy, events, mission-driven activations, affiliate programs, ambassador communities, and the operational follow-through required to turn relationships into meaningful brand momentum.The Brand Content Creator owns the working social media calendar, daily content capture, content drafting, posting support, UGC organization, event content, and basic customer engagement. The Brand Engagement Manager sets the engagement priorities that feed the content calendar, including creator activity, product seeding priorities, mom community events, First Night Kit and local giveback activations, affiliate opportunities, loyalty themes, partnerships, PR moments, and cross-channel content needs.This role owns product seeding strategy, including audience selection, campaign themes, partner fit, follow-up expectations, and performance learnings. Operations owns fulfillment, shipping execution, and product mailing logistics, with this role providing strategic direction and partner context.This role also supports LinkedIn, founder thought leadership, and blog storytelling by helping identify, coordinate, and develop engagement-driven opportunities in partnership with the VP Marketing, Brand Content Creator, Head of Ecommerce & DTC Growth, and other marketing stakeholders as appropriate.Role MissionBuild a thoughtful brand engagement engine that strengthens creator relationships, customer love, mom community participation, First Night Kit and local giveback engagement, affiliate and ambassador growth, professional advocacy, PR visibility, loyalty participation, and cross-channel brand storytelling.Key ResponsibilitiesLead Brand Engagement StrategyBuild and manage Noodle & Boo's brand engagement plan across creators, customers, mom communities, product seeding strategy, loyalty, mission-driven activations, affiliates, ambassadors, professional partners, and brand partnerships.Translate brand priorities into monthly engagement themes that support social media, creator outreach, events, loyalty, email/SMS, paid media, ecommerce, PR, retail storytelling, Docs & Doulas, Mama Ambassadors, and affiliate programs.Partner with the VP Marketing to ensure engagement programs reflect Noodle & Boo's brand strategy, messaging, voice, values, premium positioning, and mission sensitivity.Partner with the Creative Director, Head of Ecommerce & DTC Growth, and Brand Content Creator so engagement activity supports brand standards, ecommerce priorities, and content needs.Develop Social Calendar Inputs and Content PrioritiesProvide the Brand Content Creator with monthly and weekly content priorities based on creator activity, product seeding, Docs & Doulas outreach, Mama Ambassador activity, affiliate campaigns, events, first-night-kit activations, loyalty moments, PR opportunities, and brand campaigns.Review the social calendar to ensure it reflects important engagement opportunities, creator content, UGC, customer stories, event recaps, product education, mission moments, professional partne