Overview

DivIHN (pronounced "divine") is a CMMI ML3-certified Technology and Talent solutions firm. Driven by a unique Purpose, Culture, and Value Delivery Model, we enable meaningful connections between talented professionals and forward-thinking organizations. Since our formation in 2002, organizations across commercial and public sectors have been trusting us to help build their teams with exceptional temporary and permanent talent. Visit us at to learn more and view our open positions. Please apply or call one of us to learn more For further inquiries regarding the following opportunity, please contact one of our Talent Specialists, Manoj at or Tenish at Title: Audience Strategy Manager Location: Bolingbrook, IL (Remote candidates will be considered, however preference is given to local candidates) Duration: 5 Months with possible conversion to Full Time Only W2 candidates are eligible for this position. Third-party or C2C candidates will not be considered. Description: Position Summary: Client Media is seeking a strategic and operational leader to own the strategy, execution, and continuous evolution of our audience capabilities. The Manager, Audience Strategy & Operations will serve as the subject matter expert for audience targeting and activation, translating advertiser objectives into actionable audience strategies while ensuring those strategies can be executed effectively across client Media's activation ecosystem. This role will own the end-to-end audience operating model, including audience planning, agency workflows, distribution, activation readiness, platform management, and operational governance. The Manager will partner closely with Sales, Account Management, Audience Product, Data, Reporting & Measurement, Marketing Technology, external agencies, and publisher partners to ensure client Media audiences are strategically relevant, operationally scalable, and delivered accurately and on time. The role will also evaluate audience performance, identify best practices and opportunities for improvement, and help shape the evolution of client Media's audience product and capabilities. Success in this role requires equal comfort operating at the strategic level and getting into the operational details necessary to solve complex problems and improve the client experience. You'll Accomplish All Of This By: Audience Strategy & Client Advisory Serve as the subject matter expert for client Media audience strategy and targeting. Translate advertiser objectives, campaign goals, and business requirements into strategic audience recommendations across client Media channels. Partner with Sales and Account Management to develop audience targeting recommendations for client opportunities, campaign planning, and strategic conversations. Advise internal stakeholders and clients on audience capabilities, limitations, requirements, and activation considerations, ensuring expectations are aligned with what can be operationally delivered. Develop and maintain audience targeting best practices by campaign objective, category, audience type, and activation channel. Identify opportunities to improve audience relevance, precision, scale, and usability while balancing advertiser needs with available first-party data and activation capabilities. Audience Operations & Activation Own the end-to-end audience operating model from audience request through development, distribution, activation, maintenance, and deprecation. Manage day-to-day audience operations with external agency and technology partners, establishing clear workflows, ownership, timelines, and escalation paths. Identify recurring operational challenges, root causes, and points of friction within the audience workflow and lead solutions to improve efficiency, quality, and speed to activation. Establish and maintain operational standards and governance to ensure audiences are appropriately named, documented, distributed, maintained, and retired. Oversee audience distribution and activatio