Overview

Job Description: About GNC Since 1935, GNC has been a global leader in health and wellness innovation, inspiring people to achieve their goals with a trusted and dynamic range of products. As , we prioritize our consumers, constantly collaborating and developing new ideas to deliver cutting-edge solutions. Our team is passionate about driving change and turning aspirations into actions. We believe that good health is the greatest gift, and there's nothing more rewarding than helping others achieve it. Join us in empowering others to Live Well!What We're Looking For :At GNC we embrace a "Live Well" philosophy, fostering a dynamic environment where innovation meets passion. Whether someone is an athlete or just starting to focus on their health, we want to deliver the cutting-edge products they deserve. We are looking for an individual who is excited and eager to play a pivotal role in driving excellence in the health and wellness industry. This position offers the opportunity to engage in a collaborative environment where you will make a personal impact every day . We are seeking an Associate Manager to support global franchise and wholesale own-brand innovation and commercialization initiatives. This role contributes to the development and execution of channel strategies by coordinating launches, managing commercialization deliverables, and supporting partner enablement across diverse international and domestic markets. This role carries the responsibility for supporting assigned categories, channels, or countries through commercialization planning, launch coordination, and execution activities that contribute to sales, margin, and market share objectives. They will also search out new, competitive opportunities within assigned categories and driving the business to ensure an industry leading position for GN C. As a consultative partner, you will work closely with franchisees and local market leaders, providing the resources and expertise needed to implement global initiatives successfully. This includes ensuring brand consistency and driving business results through localized channel assortments and programs. Additionally, you will collaborate with cross-functional teams and vendors to ensure seamless execution of global strategies across all markets. This role works in close partnership with the Sr. Brand & Innovation Manager to operationalize pipelines, manage own-brand product transitions, and ensure successful execution across franchise and wholesale channe ls.The ideal candidate will bring experience in global merchandising or brand management, with an understanding of franchise or wholesale business models in a variety of channels and the expertise to leverage go-to-market strategies and end-to-end product lifecycle expertise to drive growth worldwi de. What You'll Do:This is a Full-Time Salary Posi tionSupport execution of assortment and commercialization plans aligned to global own-brand innovation priori tiesAssist in negotiating agreements with vendors to secure preferred products, pricing, and hit necessary timeli nes.Serve as the primary commercialization integrator for assigned own-brand initiatives, ensuring alignment between Product Development, Merchandising, Finance, Regulatory, Marketing, and external partners throughout development and launch pha ses.Own new product concept submission processes, stage-gate tracking, and cross-functional coordination, while contributing to business case development and commercialization pathway plann ing.Identify, analyze, and synthesize market trends, competitive activity, and emerging whitespace opportunities to inform own-brand innovation concepts and channel recommendati ons.Coordinate cross-functional teams to ensure own-brand launches are commercially ready, including training, materials, communication, and timeline execution across franchise and wholesale chann els.Assist merchandising, finance, and ops in the development of annual business plans incorporating forecas